Welcome to Go Market Yourself!, the radio show dedicated to explaining to listeners how marketing works and how best to use it to break through the clutter and grow their businesses.  Since many business people are not experts in marketing and can't afford their own marketing agency or consultant, we believe our show offers them a great benefit.  We urge them to tune in and pick up tips on how to set themselves apart — in this tough economy — from their competitors.

Go Market Yourself! covers marketing developments and trends, features interviews with local and national business and marketing experts, and takes questions from callers.  It airs live every Saturday from 2 to 3 p.m. on KQTH-FM The Truth 104.1 in Tucson, AZ.  It is also streamed live at www.1041thetruth.com.  Show podcasts are posted on this website.

The show covers a comprehensive list of marketing practices, including advertising, sales, direct mail, guerilla marketing, internal communications, investor relations, public affairs, public relations, social media, special events strategy and planning, etc.  We are as inclusive and comprehensive as possible, and between us, we are glad to have the experience to offer this sort of quality programming.

Go Market Yourself! "keeps things light": we work to make sure it is an entertaining listen based on our respective personalities and chemistry as well as the great information provided to listeners, including from our excellent guests.  We are also sure to discuss the winners and losers in marketing in any given week.  Judgments — good and bad — are assigned.  Every week we award a "Baddy" to a company for putting out a particularly poor piece of marketing.  And yes, we "name names."

Thanks go out to our sponsors, without whom Go Market Yourself! would not be possible.  They are: Tucson Newspapers, The Arts Center Design College, Tobacco Barn, RSVP, Allegra Print and Imaging, Better Bodies, Murphy Business and Financial, Williams & Associates, Avalar Advantage Realty, Film Creations, That List Lady, and Walker Foard.

Thanks for listening!

Rich Moret and Peter Schwartz